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Clinical to Digital Analyst

Personal Profile

Data and performance analyst applying diagnostic rigor to measurement, analytics, and decision support.

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With a background in regulated clinical environments, I bring structured discipline to analytical problem-solving.

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I approach analytics through hypothesis-driven testing, constraint diagnosis, and controlled experimentation.

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I design measurement systems, transform data into structured insight, and support iterative decision-making at scale.

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Professional Foundation

Core Toolkit

 

GA4    BigQuery      SQL    Tableau     UTM       

Data Modeling      Dashboard Design

Execution Highlights

Economic Recovery SQL Analysis:

SQL-driven macroeconomic analysis using BigQuery and Tableau to model

GDP recovery divergence and inflation patterns.



30-Day Growth Validation:

Data-driven acquisition tracking framework analyzing user behavior and performance signals.

Professional Experience


DSO National Laboratories 
PCR Analyst

Mount Alvernia Hospital
Lab Technologist

Education


BSc Pharmaceutical Science 
La Trobe University
 

 â€‹â€‹WSQ Digital Marketing Analytics
(Google Analytics)

Master Digital Marketing 
LinkedIn Learning
(Learning Path) 


Google Data Analytics Professional Certificate
 

What I Can Execute

Measurement & Analytics Execution​

 

  • SQL (BigQuery) data transformation & aggregation
     

  • KPI tracking & performance reporting
     

  • Tableau dashboard development
     

  • GA4 event tracking & measurement design
     

  • Hypothesis-driven analysis & experimentation

Systems Built
 

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  • ​Portfolio measurement architecture
     

  • Economic recovery SQL pipeline
     

  • 30-day growth validation experiment

Digital Capability Development

Nov 2025 - Measurement Foundations
 

  • Built foundational GA4 architecture knowledge
     

  • Built foundational understanding of attribution logic and campaign measurement
     

  • Developed core digital marketing fundamentals

Dec 2025 — Analytics & Visualization Development
 

  •  Deepened GA4 knowledge across event tracking and reporting structures
     

  •  Learned dashboard design and performance storytelling
    (Looker Studio)
     

  • Strengthened digital marketing strategy understanding

Jan 2026 — System Application
 

  • Designed and launched a performance-oriented portfolio website
     

  • Applied structured UX to improve clarity and navigation logic
     

  • Integrated measurement-focused thinking into content and layout decisions

Feb 2026 — Technical Consolidation & Certification
 

  • Completed Google Data Analytics Professional Certificate
     

  •  Strengthened SQL, data cleaning, transformation, and visualization skills
     

  • Applied structured analysis through end-to-end case study projects

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